we stripped out apple out of the technology sector. and if you do that, the tech sector is doing very well. we think many investors are extrapolating the perceived or not perceived issues of apple on the entire sector. by far, it is the most hated sector on a sentiment basis across all platforms, growth, value, u.s., canadian, international investors. they hate technology. >> brian, can we just pull back and say something bigger about where we're going? today the journal has a front page article in which it asks if this long-term bear market, over 13 years, has finally come to an end. and if we're going into a major bull market called the secular bull market, last time we did that, you've got average returns of 18% each year. >> right. >> are we about to embark on decades of that? is that a possibility in your view? >> it's a very strong possibility, especially considering where fundamentals are for equities versus bonds. remember, bonds, were the class of choice. bonds and bond funds is where investors were putting their money since 2